Social Phenomenon or Marketing Tool?
Can Luxury Brands Leverage Social Media?
A Private Lunch and Discussion for Luxury Brand Marketers
Tuesday June 2nd,
12 noon at the CORE:Club
We are continuing our series of private C-level luncheons for luxury industry marketers at the CORE: Club in New York.
Our first lunch was held in March, in which 15 luxury brand executives joined Tina Brown, founder and CEO of The Daily Beast,
to discuss new ways to engage affluent consumers online.
Our second lunch will be held on Tuesday June 2nd, at 12pm at the CORE:Club, and will also be limited to 15 C-level executives. This month's topic will be social media, and the rise of Twitter. Our discussion will be led by Milton Pedraza, the CEO of the Luxury Institute, and my team from Halogen. We will cover:
- What is Twitter and how does it work?
- Why have personalities like Oprah, and retailers like Nordstrom's started to Tweet?
- Can luxury brands use Twitter to increase sales or brand preference and if so, how?
- We will consider several case studies of how brands use Twitter.
- Bottomline: Is social media a fad or a real brand engagement tool?
We hope you can join us, space is limited, please RSVP to Allison@halogennetwork.com.
We look forward to seeing you.
Regards,
Greg